Why You Need a Copywriter

Content is Key

Have you ever thought:

I am so busy running my business, the last thing I have time for is writing a weekly blog or updating my copy on my website.

How do I optimize my online presence?

I need to have time with my clients and still manage my business. Help!

We’ve all been there. 

Running your own business takes time, lots of time and dedication. You have big plans and dreams about being a leader in your field. You want loyal customers who depend on your expertise. You want to make a difference in their lives.

But, how can you do it all?

You don’t need more hours in the day or a major epiphany with the perfect words, you need a copywriter. Here are 5 reasons why.

1. Save Time For Your Clients

Working with your clients is number one on your list. Understanding their needs, helping them work through and solve their problems is always on your mind. When you hire a copywriter to write your blogs, email sequencing, marketing material, and website copy, you are free to give your clients the time and attention they deserve. Expert copywriters do the work for you so you don’t have to.

2. Have a Consistent and Engaging Online Presence

The best way to grow your online presence is to be consistent and engaging. If you want your current clients and potential ones to visit your site again and again, you need to draw them in with expert tips and advice. You want to provide them with new content and a fresh perspective demonstrating you are a leader in your field. Professional copywriters write high-quality content driving traffic to your site showcasing your expertise and knowledge. Making readers want to come back for more.

3. Strategic Copy Brings You Clients

You can have a gorgeous website and send out emails until you are blue in the face. But, if you don’t have strategic content to draw traffic to your site, you are wasting your time. Carefully crafted content specifically targeted in your field generates leads. A professional copywriter knows the importance of Search Engine Optimization to position your site where people can find it.

4. Copywriters Have Fresh Ideas

How many articles can you read about the same subject? How many times have you clicked on a link and then immediately closed it because you already read a similar article? Content can be boring and repetitive. “What keeps life fascinating is the constant creativity of the soul,” Deepak Chopra. Don’t let your content become dry and repetitive. Content can be more than written copy. A professional copywriter knows how to use images, videos, infographics, e-book, and podcasts to make you a leader in your field.

Using a copywriter will free-up time for working on your business.

5. Inspire Your Readers to Take the Next Step

Drawing traffic to your site, engaging your readers, and presenting yourself as an authority in your field isn’t your only goal. Inspiring your readers to take the next step is your ultimate goal, right? Maybe you want them to subscribe to your newsletter, sign up for a call,  buy your product, or use your services. A professional copywriter persuades the reader to take action.

An experienced copywriter helps you create the best message to grow your business so you can fulfill your dreams. Stay ahead of your competition and hire a professional copywriter.

Do you want a copywriter to help you grow your business? Connect with Jennifer Dugas Bitting, Strategic Marketing Specialist for a 15-minute consult today.

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